Privacy Policy

Effective date: October 15, 2026

Hey Bella Beauty. This policy explains what personal information BarBella Co., LLC ("BarBella Co.," "we," "us") collects when you visit barbellaco.com, shop with us (including through an AI shopping assistant), or contact us, and how we use and protect it. No legalese scavenger hunt.

Who we are: BarBella Co., LLC, 260 Peachtree Street, Suite 2200, Atlanta, GA 30303, United States. Email info@barbellaco.com or call 404-850-2267.

1. Information we collect

Information you give us

• Contact and account details: name, email, phone number, shipping and billing address, account password.
• Order details: products purchased, order history, returns and exchanges.
• Payment details: processed by our payment providers (Shopify Payments, Shop Pay, PayPal, Amazon Pay). We never see or store your full card number.
• Messages: emails, contact form submissions, reviews, photos you send for damaged items, and survey or giveaway entries.
• Marketing preferences: whether you've opted in to emails or texts.

Information collected automatically

• Device and usage data: IP address, browser, device type, pages viewed, products added to cart, referring site, and approximate location based on IP.
• Cookies, pixels, and similar technologies: used to keep your cart working, remember preferences, measure site performance, and show relevant ads (see Section 5).

Information from AI agents and other partners

• If you use an AI shopping assistant (for example, an assistant connected through your Shop account or another AI service) to shop with us, we receive the order details that agent submits on your behalf: the items, your shipping address, contact details, and payment authorization. We may also receive technical information identifying the agent or service that placed the order.
• We may receive information from social and advertising platforms, review providers, and our affiliate and ambassador programs.

2. How we use your information

• Process and ship orders, handle returns, and send order and delivery updates.
• Provide customer support.
• Prevent fraud and protect our store, including reviewing orders for risk, verifying that purchases (including those placed by AI agents) were authorized by the account holder, and blocking unauthorized or automated abuse.
• Send marketing emails and texts if you've opted in. You can opt out at any time.
• Improve our products, website, and shopping experience.
• Show relevant ads on other sites and measure how they perform.
• Comply with legal, tax, and accounting obligations.

3. Purchases made by AI agents

More shoppers now use AI assistants to find and buy products. Here's how we handle that:

• You stay in control. An AI agent may only buy from us with your authorization. Payment and order confirmation go through Shopify's secure checkout, and you approve the purchase.
• You're responsible for the agents you authorize. Orders placed by an agent you've authorized are treated as your orders, and our Terms of Service and Refund Policy apply.
• We may verify or cancel agent orders. We may hold, verify, or cancel orders when we can't confirm the purchase was authorized, or when an order shows signs of fraud.
• The AI service has its own privacy policy. Information you share directly with an AI assistant is governed by that provider's privacy policy, not ours. We only receive what's needed to complete your order.
• No automated decisions with legal effects. We use automated tools to flag risky orders, but a person reviews any order before we cancel it for suspected fraud.

AI tools we use. We use AI features built into the tools that run our store, such as Shopify's AI tools, our AI-powered FAQ and contact form (HelpCenter), our product recommendation quiz (RevenueHunt), and AI features in our email and text marketing (Klaviyo). These help us answer questions, recommend shades, and write and send our messages. These tools process information to provide their service to us, under their own terms and privacy policies. We don't sell your personal information to AI companies.

4. How we share your information

We don't sell your personal information for money. We share it only as described here:

• Service providers who help us run the store, under contracts that limit how they use your data. These include:
  • Store and checkout: Shopify (including Shop Pay and the Shop app), Shopify Inbox
  • Payments: Shopify Payments, PayPal, Amazon Pay
  • Shipping: USPS, UPS, FedEx, and our fulfillment partners
  • Email and text marketing: Klaviyo, Postscript
  • Reviews and community: Judge.me (product reviews), Squadded (affiliate and ambassador program), Instafeed (Instagram feed)
  • Shopping tools: RevenueHunt (product recommendation quiz), HelpCenter (FAQ and contact form), Uplinkly (cart features)
• Advertising and analytics partners, such as Google and YouTube, Meta (Facebook and Instagram), Pinterest, and TikTok, through cookies, pixels, and their sales channels. Under some U.S. state laws this counts as "sharing" or "selling" for targeted advertising. You can opt out (see Section 6).
• AI shopping services and Shopify's Shop app, when you choose to shop through them, so they can confirm and track your order.
• Legal and safety reasons: to comply with the law, respond to lawful requests, prevent fraud, or protect our rights and customers.
• Business transfers: if our business is sold or merged, your information may transfer to the new owner under this policy.

5. Cookies and tracking

We use essential cookies (cart and checkout), analytics cookies (how the site is used), and advertising cookies and pixels (relevant ads). You can manage cookies through your browser settings and our cookie banner where shown. We honor Global Privacy Control (GPC) browser signals as a request to opt out of sale and sharing for targeted advertising.

6. Your privacy rights

Depending on where you live (including California, Colorado, Connecticut, Virginia, Texas, Oregon, and other U.S. states, and the EU and UK), you may have the right to:

• Know and access the personal information we hold about you.
• Correct inaccurate information.
• Delete your information.
• Get a copy of your information in a portable format.
• Opt out of the sale or sharing of your information for targeted advertising: Do not sell or share my personal information.
• Opt out of marketing emails (unsubscribe link) and texts (reply STOP).
• Not be discriminated against for exercising these rights.

To make a request, email info@barbellaco.com with the subject "Privacy Request." We'll verify your identity and respond within 45 days. An authorized agent may submit a request for you with written permission. If we deny your request, you can appeal by replying to our decision. EU and UK residents may also complain to their local data protection authority.

7. Text message marketing

By subscribing to BarBella Co. texts, you agree to receive recurring automated marketing messages at the number you provided. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP to opt out or HELP for help. See our Messaging Terms and Messaging Privacy Policy. We do not share your mobile number or text consent with third parties for their own marketing.

8. How long we keep your information

We keep order and transaction records as long as required for tax, accounting, and legal purposes (up to 5 years). We keep marketing information until you opt out, and other information only as long as needed for the purposes above.

9. How we protect your information

Checkout is encrypted and payment details are handled by PCI-compliant payment processors. Access to customer information is limited to people who need it to do their jobs. No system is 100% secure, so please use a strong password for your account.

10. International shoppers

We're based in the United States, and your information is processed in the U.S. and other countries where our service providers operate. Where required, we rely on appropriate safeguards for international transfers.

11. Children

Our site is not directed to children under 13 (under 16 in the EU and UK), and we don't knowingly collect their personal information. If you believe a child has given us information, contact us and we'll delete it.

12. Changes to this policy

We'll update this policy as our practices or the law change, and we'll update the effective date above. For material changes, we'll notify customers by email or a notice on our site.

13. Contact us

Questions or requests? Email info@barbellaco.com, call 404-850-2267, or write to BarBella Co., LLC, 260 Peachtree Street, Suite 2200, Atlanta, GA 30303.